Unicef’s Tap Project
This is the biggest project of Unicef in 56 years.
Just some quick thoughts on the project:
1) Charity programs can be a great exercise of creativity. The Tap Project is one of the more creative charity projects I’ve seen in years. The video shows how a lot of media were used to “sell” the project.
2) People will give when they see that it works–and when it doesn’t take so much from them. $1 is nothing to people but $1 gives a new lease on life for 40 children a day. Other charity programs have used the same tack–get people to realize that giving doesn’t really take so much from them. I’ve heard of some charity programs comparing what it takes to send a kid to school into what someone would spend on a Nike shoe or a typical Saturday night out with friends for example. When things are measured and quantified in those terms, then it’s easier to give.
3) Get celebrities to advocate the project. When Rajo Laurel helped out Rags to Riches, that’s when the project really took flight. And celebrities really have advocacies anyway–Brad Pitt has the Hurricane Katrina Relief in New Orleans, Angelina Jolie has Unicef, a lot of models support the Peta Project, closer to home, KC Concepcion has her feeding programs in Mindanao. Rightly, or wrongly, this is a celebrity culture, and so why not use the power of celebrities to change the world? You’re giving the celebrities a chance to help, and you’re giving the whole project a face to the general public.
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