Ang Peregrino Recommends 36: I Am Ninoy

I Am Ninoy
URL: http://​iamni​noy​.com

The IAmNi­noy Cam­paign is a year-long cel­e­bra­tion of the life and legacy of Benigno “Ninoy” Aquino who was assas­si­nated 25 years ago. 25 years ago, his death—like the death of Jose Rizal around 80 years before that—sparked a rev­o­lu­tion. In 1983, it was as if hope itself died when Ninoy died on the tar­mac of the air­port that will one day be named after him. Three years later, mil­lions went to the long stretch of EDSA (Epi­fanio de los San­tos Avenue), to oust a dic­ta­tor in a blood­less revolution—the first of its kind in the world.

The core mes­sage of the Cam­paign is the self­less giv­ing of the best of our­selves for our coun­try­men and women and the advance­ment of the coun­try as a whole. Hence, the cam­paign brings together cor­po­rate brands and their cus­tomers that give them oppor­tu­ni­ties to con­tribute to causes and projects that enhance the wel­fare of the poor and mar­gin­al­ized Filipinos.

The cor­po­rate part­ners of the iamni­noy cam­paign so far are: Bench, Pen­shoppe, Team Manila, Ana­log Soul and Rudy Project.

“Our cor­po­rate cam­paign part­ners com­mit to man­u­fac­ture and sell iamni­noy goods and/or ser­vices as part of their par­tic­i­pa­tion in this cam­paign. In turn, BSAF (Benigno S. Aquino Foun­da­tion) grants our cor­po­rate part­ner the non-exclusive and non-transferable usage of the iamni­noy brand and logo in the mar­ket­ing and sell­ing of their Goods & Services.”

“For the priv­i­lege of the grant of this usage, our cor­po­rate part­ner com­mits to donate a por­tion or a per­cent­age of the income from the sales of its iamni­noy goods and/or ser­vices dur­ing the cam­paign period to a wor­thy cause of their choos­ing in their name and that of the iamni­noy Cam­paign. The Cam­paign will run for a year begin­ning August 21, 2008.”

I bought a cool black iamni­noy shirt from Bench and it looks like the Fil­ipino ver­sion of the pop­u­lar Che Gue­varra shirts. I’ve worn it sev­eral times and I noticed peo­ple look­ing at the shirt from afar. I hope they buy the shirts or the iamni­noy plates which is around P3000 and exempts your car from the color-coding traf­fic scheme for 18 months! I must say that is such a great deal.

For teach­ing us that the Fil­ipino is still worth dying for, AngPere­grino Rec­om­mends IAmNi­noy this week.