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Productivity 2.0 and How It Is Changing the World of Work

[14 November 2008 | 0 Comments | ]
Posted by Eric Santillan

Longish arti­cle but really cool and worth it. This is from one of my favorite sites Zen​Hab​its​.Net.

The world is really chang­ing, and fast. And while tra­di­tion­al­ists would look at what is hap­pen­ing as some­thing that is mak­ing peo­ple more lazy, more laid­back and a destruc­tion of old school val­ues, this arti­cle shows us a dif­fer­ent per­spec­tive. This is the per­spec­tive of a new gen­er­a­tion of work­ers. Pro­duc­tiv­ity 1.0 vs. Pro­duc­tiv­ity 2.0. You can use this arti­cle as a mir­ror to what is hap­pen­ing in your own work. The lessons here are valu­able and rel­e­vant. Is your com­pany still old school? Or is it advo­cat­ing and does it under­stand Pro­duc­tiv­ity 2.0?

For years, books and arti­cles and blogs on pro­duc­tiv­ity have been show­ing us how to be more pro­duc­tive: crank out the tasks, multi-task, work faster, be organized.

In short, they’ve taught us to be a good part of a cor­po­ra­tion that wants more out of us. But that’s old-school pro­duc­tiv­ity, or Pro­duc­tiv­ity 1.0.

Today let’s take a look at Pro­duc­tiv­ity 2.0: a new set of rules have changed every­thing for the work­ers of the world. Don’t crank out tasks — learn to work with a deeper focus. Don’t plan and hold meet­ings and form com­mit­tees — just launch the soft­ware or prod­uct or ser­vice and keep improv­ing it. Don’t spend time orga­niz­ing — you’ve got more impor­tant things to worry about.

Now, these ideas aren’t actu­ally new, but they’re being newly adopted by many, and will be adopted increas­ingly as work­places change in the com­ing years.

Please note that, as always, your mileage may vary — these new rules of pro­duc­tiv­ity won’t work for every sin­gle worker in every sin­gle office sit­u­a­tion. Cer­tain jobs have dif­fer­ent require­ments. But more and more, these trends are emerg­ing and chang­ing the way we look at pro­duc­tiv­ity.

1. Don’t Crank — Work With Deeper Focus.

Old School: Crank It Out. The old school of pro­duc­tiv­ity taught us how to crank out the tasks. Each task is a wid­get that needs to be cranked, and the more we crank out, the bet­ter. Speed is impor­tant, and crank­ing out more tasks is the ulti­mate cri­te­ria. How many tasks can you fin­ish in a day?

Pro­duc­tiv­ity 2.0: Deep Focus. The new worker isn’t as obsessed with speed. He allows him­self to slow down and work at a more leisurely pace. He clears away dis­trac­tions and allows him­self to focus on the task at hand. He gets pas­sion­ate about impor­tant and excit­ing tasks and gets into Flow. This allows for a new kind of pro­duc­tiv­ity — one where qual­ity mat­ters, where amaz­ing things are pro­duced at an intense rate, where there is a pas­sion and sat­is­fac­tion in com­plet­ing a task.

2. Min­i­mize Out Meet­ings and Plan­ning — Just Start.

Old School: Lots of plan­ning is impor­tant. Hold numer­ous plan­ning meet­ings, draw up specs or detailed time­lines, make sure things are well planned out before com­mit­ting resources. This, how­ever, meant that things took time. That was fine when the world moved at a slower pace.

Pro­duc­tiv­ity 2.0: Just Start. For­get all the detailed plan­ning. Meet­ings are a waste of time, usu­ally. Instead, fig­ure out the min­i­mum require­ments to launch, get those done as quickly as pos­si­ble, and launch in beta mode. Improve as you go along. Things don’t have to be per­fect at launch. Google exem­pli­fies this phi­los­o­phy — did it wait until it had a bet­ter email pro­gram than Microsoft Out­look to launch Gmail? Heck no — it just launched to a small group of users and used their feed­back to improve the ser­vice, expand­ing its group of users as it went along. Now it’s the best online email pro­gram. Same thing with Google Chrome — was it bet­ter than Fire­fox when it launched in beta? Nope (although it’s bet­ter than IE in my opin­ion) … but you can bet that it will con­tinue to improve with all the feed­back it gets. Edit: I changed the title of this point to reflect that some plan­ning is nec­es­sary — “over­plan­ning” is not.

3. Paper­work is out — auto­mate with tech­nol­ogy.

Old school: Crank through tons of paper­work. The old pro­duc­tive worker had tons of incom­ing papers, and lots of paper­work to fill out. And pro­duc­tiv­ity meth­ods taught him how to crank through that paperwork.

Pro­duc­tiv­ity 2.0: Auto­mate with tech­nol­ogy. Many work­ers are learn­ing to go paper­less. And because every­thing is becom­ing dig­i­tal, you can use tech­nol­ogy to process it faster. Peo­ple can fill out online forms instead of paper­work, and com­put­ers can pull the data in the forms into data­bases that can be manip­u­lated in many ways. There’s no need for pho­to­copy­ing, scan­ning, fax­ing, fil­ing, col­lat­ing, hole punch­ing, print­ing, or any of the many other office tasks that are asso­ci­ated with paper. Peo­ple can buy some­thing online and it can be pro­duced and shipped to their door with no need for paper­work — it can all be auto­mated. Many lit­tle tasks that used to be per­formed by humans can now be auto­mated through computers.

4. Don’t multi-task — multi-project and single-task.

Old school: Multi-tasking is pro­duc­tive. Jug­gling tasks shows how pro­duc­tive you are, says old school pro­duc­tiv­ity. I’ve writ­ten enough about multi-tasking for you to know where I stand on that.

Pro­duc­tiv­ity 2.0: Multi-project and single-task. While I won’t go on once again about single-tasking — focus­ing on one task at a time to be more effec­tive — I will say that multi-projecting has its uses. Let’s say you’re work­ing on Task 1 of Project A — you should single-task while work­ing on Task 1. But when it’s done, you might need to wait for a response from your boss before mov­ing on to Task 2. In that case, while you’re wait­ing, you can work on Task 1 of Project B, single-tasking while doing that. When you’re done with that, you might need to hear back from a client before mov­ing on to the next task of Project B — in which case you can either return to Project A if your boss responded, or move on to Project C. Single-task while work­ing on any one task, but work­ing on dif­fer­ent projects to make your time more effi­cient can be a use­ful skill.

5. Pro­duce less, not more.

Old school: Pro­duce more. Again, the idea was to crank out as much as pos­si­ble. Good man­agers tried to get as much pro­duc­tiv­ity out of their work­ers as pos­si­ble. Good work­ers pro­duced more.

Pro­duc­tiv­ity 2.0: Pro­duce less. More isn’t nec­es­sar­ily bet­ter. The old think­ing can lead to a big pile of crap. Instead, focus on qual­ity, on inno­va­tion, on cre­ativ­ity. Focus on the impor­tant stuff. Let’s take a soft­ware engi­neer as an exam­ple: one engi­neer can write tons of code, knock­ing out one pro­gram after another. But a sec­ond engi­neer can focus on a really inno­v­a­tive pro­gram, and though he has pro­duced much less code and fewer pro­grams and has spent more time on a sin­gle pro­gram … his soft­ware can change the indus­try. It can win awards and recog­ni­tion. It might even be the company’s main source of income if it catches on. Pro­duce things that change the world, with a long-lasting impact.

6. For­get about orga­ni­za­tion — use technology.

Old School: Be orga­nized. The pro­duc­tive worker of the past had draw­ers full of files, all orga­nized thor­oughly so that noth­ing would ever be lost. He had a Filo­fax full of con­tacts and appoint­ments. He orga­nized his com­puter files into fold­ers and sub-folders and sub-sub-folders and on and one. It took a lot of time, but it was worth it.

Pro­duc­tiv­ity 2.0: Tag, archive and search. With tech­nol­ogy, that’s not nec­es­sary. Tag a file with a cer­tain label, archive it, and find it later through its label or through search. This approach saves a lot of time, a lot of effort, and a lot of headaches. You can spend your time on more impor­tant tasks.

7. Out with hier­ar­chies — in with free­dom.

Old School: Hier­ar­chy. The old way of think­ing is that hier­ar­chies are more effi­cient. After all, in a dic­ta­tor­ship, the trains run on time, no? Well, that’s not always true. Hier­ar­chies require a lot of top-down decision-making, and a lot of up-and-down com­mu­ni­ca­tion. The bot­tom level is often left pow­er­less to act until the top level makes deci­sions, and the top level is often left with­out impor­tant infor­ma­tion nec­es­sary to make those deci­sions, because they aren’t down at the bot­tom in the trenches. As a result, there’s a lot of inefficiency.

Pro­duc­tiv­ity 2.0: Inde­pen­dence, free­dom, and col­lab­o­ra­tion. Hier­ar­chies are being flat­tened out. In fact, whole new forms of orga­ni­za­tion and col­lab­o­ra­tion are being cre­ated all the time. Peo­ple more and more are work­ing inde­pen­dently, either within a com­pany or as free­lancers and con­sul­tants. They take on jobs as they like, and col­lab­o­rate with oth­ers at will. Work­ers are empow­ered to make deci­sions, com­mu­ni­ca­tion is more effi­cient, and peo­ple with free­dom are gen­er­ally hap­pier with their jobs and more pas­sion­ate about the work they produce.

8. Work fewer hours, not more.

Old School: Work longer hours. Work long and hard! Be a top pro­ducer! Burn out by age 40! Work­ing long hours earned you points with your boss, and there was a com­pe­ti­tion to see who worked the most and the hardest.

Pro­duc­tiv­ity 2.0: Work fewer hours. With more free­dom, work­ers are real­iz­ing that work isn’t every­thing, and that it’s more impor­tant to be happy, to pro­duce impor­tant work, to have the free­dom to be cre­ative and inno­v­a­tive, to be pas­sion­ate about your work … than to give every­thing you have for some­thing you don’t care about. As a result, more peo­ple are work­ing from home. More peo­ple have flex­i­ble work­ing hours, work­ing early and leav­ing early or com­ing in late and leav­ing late. More peo­ple take naps in the after­noon, when their pro­duc­tiv­ity nor­mally flags, and wake up refreshed and ready for a pro­duc­tive round 2. More peo­ple are set­ting lim­its to their work­ing hours, and real­iz­ing that with those lim­its they actu­ally make bet­ter use of the fewer hours they work.

Every Fri­day is Organize-Your-Life 101 Day at AngPere​grino​.Com.
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