The Art of Creativity: Flow (Part 3 of 5)
This is Part 3 of a 5 Part Series on Creativity. Click here to read Part 1.
We continue the series on creativity this week. Click here to read the series from the beginning.
When creativity is in full fire, people can experience what athletes and performers call the “white moment.” Everything clicks. Your skills are so perfectly suited to the challenge that you seem to blend with it. Everything feels harmonious, unified, and effortless.
That white moment is what psychologists call “flow.” In flow, people are at their peak. Flow can happen in any domain of activity. The one requirement is that your skills so perfectly match the demands of the moment that all self-consciousness disappears. If your skills are not up to the challenge, you experience anxiety; if your skills are too great, you experience boredom.
When skills and challenge match, then flow is most likely to emerge. At that instant, attention is fully focused on the task at hand. One sign of this complete absorption is that time seems to pass much more quickly—or much more slowly. People are so attuned to what they’re doing, they’re oblivious to any distractions.
Neurological studies of people in flow show that the brain expends less energy than when they are wrestling with a problem. One reason seems to be that the parts of the brain most relevant for the task at hand are most active, and those that are irrelevant are relatively quiet. By contrast, when one is in a state of anxiety or confusion, there is no such distinction in activity levels between parts of the brain.

Flow states often occur in sports, especially among the best athletes. In his biography, basketball star Bill Russell describes those moments as ones of a nearly supernatural intuition: “It was almost as though we were playing in slow motion. During those spells I could almost sense how the next play would develop and the next shot would be taken. Even before the other team brought the ball inbounds, I could feel it so keenly that I’d want to shout to my teammates, ‘It’s coming there!’—except that I knew everything would change if I did.”
While in a flow state, people lose all self-consciousness. The Zen idea of no-mind is similar: a state of complete absorption is what one is doing. Says Kenneth Kraft, a Buddhist scholar at Lehigh University who has spent many years in Japan, “In Zen the word ‘mind’ is also a symbol for the consciousness of the universe itself. In fact, the mind of the individual and the mind of the universe are regarded ultimately as one. So by emptying oneself of one’s smaller, individual mind, and by losing the intense self-consciousness, we are able to tap into this larger, more creative mind.
The idea of merging with the activity at hand, which is basic to flow, is intrinsic to Zen. “It’s taught in Zen that one performs an action so completely that one loses oneself in the doing of it,” Kraft explains. “A master calligrapher, for example, is working in a no-minded way.”
No-mindedness is not unconsciousness, some kind of vague spaciness. On the contrary, it is a precise awareness during which one is undisturbed by the mind’s usual distracting inner chatter. Says Kraft, “No-mindedness means not to have the mind filled with random thoughts like, ‘Does this calligraphy look right? Should that stroke go there or here?’ It’s just doing. Just the stroke.”
In a profound sense, all of our creative acts express who we are at that moment. In his study of people who shaped the 20th century with their creative genius, Howard Gardner found that although each of them had reached the limits of their domain, they shared what seems to have been a childlike freshness in their approach to their work. “I think every person—whether they are a Big C creative individual or a little c—is drawing not just on their knowledge and mastery, but drawing from childhood.”
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