Ang Peregrino Recommends 54: TreeHugger

Tree Hug­ger
URL: http://​www​.tree​hug​ger​.com/

TreeHug­ger is the lead­ing media out­let ded­i­cated to dri­ving sus­tain­abil­ity to the main­stream. It is a one-stop shop for green news, solu­tions, and prod­uct infor­ma­tion. In Tree­Hug­ger, green is def­i­nitely in. And being a friend of the envi­ron­ment is COOL.

It has an up to the minute blog, weekly and daily newslet­ters, weekly video seg­ments, weekly radio show and it even has a user-generated blog, Hugg. Tree­Hug­ger also con­sults for com­pa­nies look­ing for a “green guid­ance”. Past clients include Domino, Sun­dance Chan­nel and House & Garden.

Tree­Hug­ger By The Numbers:

* 10 staffers, 50+ writ­ers
* 10+ coun­tries cov­er­ing the lat­est in green
* 31 posts per day
* 13,000+ posts (arti­cles) across 8 key cat­e­gories
* 49,000+ reader com­ments
* 55,900+ total newslet­ter sub­scribers
* 31,000+ rss feed sub­scribers
* 5,212,000+ pageviews (March 08)
* 2,628,000+ unique vis­i­tors (March 08)
* #22 tech­no­rati rank (out of 75,000,000+ blogs)

Tree­Hug­ger is help­ing the masses get hooked on sus­tain­abil­ity, and thank­fully, it appears the masses are get­ting hooked on Tree­Hug­ger. Press nota­bles have hailed Tree­Hug­ger as the “green CNN”, and a “Green Blog God.” Media empires like The Oprah Win­frey Show, Martha Stew­art and the Sun­dance Chan­nel have taken note of Tree­Hug­ger. In 2006, Tree­Hug­ger took home a Vlog­gie for being the “Best Green Vlog.” For three con­sec­u­tive years in a row (2005,2006,2007) Tree­Hug­ger was nom­i­nated for a Blog­gie, and, within the past two years, The Webby Awards and the South by South­west (SXSW) Fes­ti­val have nom­i­nated us in var­i­ous categories.

WHY IS TREEHUGGER DOING WHAT IT IS DOING?

Our envi­ron­ment is cur­rently fac­ing huge obsta­cles that have the poten­tial to seri­ously dis­rupt our future and the future of all our fel­low flora and fauna friends. Keep­ing that in mind, Tree­Hug­ger also sym­pa­thizes with the fact that most peo­ple aren’t will­ing to com­pro­mise their cur­rent lifestyle in order to improve our shared envi­ron­ment, so we have cre­ated a place where you can dis­cover how to main­tain or improve your qual­ity of life while reduc­ing your harm­ful impact on the earth.

Tree­Hug­gers know that you don’t need to run off to live with the wolves to con­tribute to the bet­ter­ment of Mother Nature. (We do, how­ever, pre­scribe this to any­one with strong urges to pur­sue cave art and moon howl­ing). Tree­Hug­gers live in the 21^st cen­tury, make quo­tid­ian deci­sions, con­sume, have fun and main­tain their aes­thetic je ne sais quoi.

When you visit the site, you’ll real­ize that the amount of infor­ma­tion can get really over­whelm­ing. Here is the 11-point pro­gram they sug­gest on how to use the site:

1. Are you here to loll around? Kick back with a fair-trade snack and scroll through the day’s head­lines or in a topic of inter­est like Cars + Trans­porta­tion or Food + Health. With over 24 posts each day, you’ll be sure to stay entertained.

2. Are you on a mis­sion? Maybe for a cute, odor­less com­poster for your urban kitchen or dorm? Plug in what­ever it is you’re jonesing for into our search box at the top of the home page. Using the com­post exam­ple, it’ll bring you to a heapin’ pile of posts about com­post­ing from the past four years.

3. Are you a gree­nie “know it all?” Don’t just debate the spe­cific mer­its of recy­cled denim insu­la­tion vs. recy­cled paper insu­la­tion. Use us for the cold, hard facts. Whether it’s for your term paper dead­line or inves­tiga­tive jour­nal­ism pur­poses, Tree­Hug­ger is the love child of a team of expert writ­ers and read­ers, who live, eat, drink, sleep and breathe green. Just enter what­ever you’re research­ing in the search box at the top of the page and find the most up-to-date answers in our archive of over 25,000 posts.

4. Are you a new­bie? Do you find your­self admir­ing eco-celebs and give a thumbs-up to hybrid dri­ving hip­sters, but secretly refer to those new energy sav­ing light bulbs as “those curly-fry look­ing things? Learn how to tell the dif­fer­ence between a CFL and a PVC, and take action with our guides for How To Go Green. We under­stand the impor­tance of baby steps.

5. Look­ing to spark a debate? Add a com­ment or ques­tion to any post you please. Our loyal and can­did read­ers will be sure to keep you on your toes.

6. Do you need to see it to believe it? Catch our weekly episode of Tree­Hug­gerTV to get an inside glimpse at the hottest in sus­tain­able cul­ture at the movies, on the run­way, or at the museum. You name it, and we’ve got it cov­ered on TreeHuggerTV.

7. Are you look­ing to rem­i­nisce? Fol­low­ing your grandmother’s recipe for tomato sauce using locally grown toma­toes over a bot­tle of bio­dy­namic red wine with your S.O. makes for a won­der­ful evening. Fol­low­ing your grandmother’s recipe for tomato sauce using locally grown toma­toes over a bot­tle of bio­dy­namic wine with your S.O. while lis­ten­ing to an episode of TreeHugger’s weekly radio show? Even bet­ter. Indulge in the romance of radio and its sexy sus­tain­able coun­ter­part on Tree­Hug­ger, or down­load it from iTunes and lis­ten on your iPod.

8. Don’t have the time to make it to Tree­Hug­ger? Let us come to you! When you sign up for our daily or weekly newslet­ter, we’ll com­pile the best juicy bits of green and send them to your inbox.

9. Ready to fuel your inner eco-competitor? Enter one of our con­tests. After all, sav­ing the world is wor­thy of a lit­tle praise now and then, and Al Gore shouldn’t get all the recognition.

10. Are you read­ing this at work? Do you find your­self tak­ing charge of your company’s recy­cling pro­gram, and stock­ing the fridges with rBGH-free creamer? It might be a good indi­ca­tion you’re ready to be a green pro­fes­sional. Hit our job board and start dream­ing about organic, fair-trade cof­fee breaks.

11. Are you ready to make a dif­fer­ence and look and feel good while you’re doing it? You’re on the road to green recov­ery! Start explor­ing Tree­Hug­ger today. Enjoy!

For remind­ing us once again that Green is In, and that it is COOL to be envi­ron­men­tally con­scious, Ang Pere­grino Rec­om­mends Tree­Hug­ger this week.